IBM – once a global powerhouse in the technology industry, once a company so big few would dare to take it on. But now, the company has hit tough times, with an uncertain future ahead. Problems with its core businesses and difficulties in advancing their “strategic imperatives” has seen IBM struggle recently. And yet, there are many encouraging signs for them going forward.
IBM were founded in 1911, after modest beginnings, the introduction of Thomas Watson as President in 1926 helped to make the company become one of the biggest. Indeed, by the 1970s, they had a stranglehold over several markets, where often firms wouldn’t dare take them on.
Having had the pleasure recently of attending their London South Bank base in London, United Kingdom, I came away with negative thoughts. Having met their staff, there seemed to overall be a lack of enthusiasm. The firm has been declining in previous years. They have five “strategic imperatives” – cloud, analytics, social, mobile and security. These are all areas that are heavily competitive. While at one point IBM would easily win any battle with competitors, it is not that way anymore.
An example of this the major own goal IBM recently scored involving a $600M contract with the Central Intelligence Agency, better known as the CIA. The CIA were offering the huge contract to a firm to help with their cloud and data storage. This was considered the “backyard” of IBM. Not many companies staged a bid for the contract in anticipation of an easy win for IBM, but it was far from the truth. Instead, despite IBM offering a much cheaper quote than eventual winners Amazon, there were grave concerns over IBM. Amazon – relatively novices in the cloud industry, secured the contract, which was an embarrassing moment for IBM.
The concern is that if IBM are unable to secure these big contracts, there is little hope for them going forward. The CIA contract is not alone, and despite impressive-looking partnerships/alliances with Apple and Twitter, there is no masking over the fact IBM are in a slow decline. But is the decline terminal?
IBM have always been a very forward-thinking, innovative firm. Virginia Rommety is the current President – it is refreshing to see a female lead one of the world’s biggest companies. In 1946, the company hired a black salesman – eighteen years before the Civil Rights movement. Then they have been responsible for some of the world’s best known inventions – such as the ATM machine, the barcode, and the POS system nearly always seen in retail.
Then there is the Watson Supercomputer. Ever since it came to the public eye in the 2011 US TV game show Jeopardy!, it has been a hot-topic for many. Making use of artificial intelligence, it is set to take the computer generation into the third generation of cognition. But with the Microsoft Azure a direct competitor, will IBM be able to control this market. Long time rivals Microsoft have often had the measure over IBM, will this market be any different?
There are a few more bright signs for IBM. As well as their reputation for innovation, which is likely to see them get out of their trouble, in fairness they are also a business in transition. Moving away from their core businesses such as mainframes and PC’s is not an easy transition – they seem to be managing it well. Then there is their impressive 2014 revenue figure – $92Bn – a staggering amount.
Overall, IBM are in a difficult moment. What was once one of the largest businesses in the world is falling on hard times. While many problems exist though, there are several positive signs that we are yet to see the best of IBM. It will be interesting to wait and see what happens with IBM going forward, especially in regards to the Watson Supercomputer and taking on their competitors. We shall have to patiently wait and see what events unfold.
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